A Comparative Market Analysis — or CMA — is one of the most important tools we use when helping someone sell their home. Think of it as a detailed, real-world snapshot of what your home is worth in today’s market. It’s not just about square footage or the number of bedrooms — it’s about location, condition, recent updates, the market’s current pace, and what similar homes around you are actually selling for.
When we put together a CMA, we’re looking at recent sales of homes that are comparable to yours (called “comps”), current listings that you’d be competing with, and even homes that didn’t sell — because that tells us what buyers are not willing to pay. We analyze the numbers, trends, and timing to help you price your home in a way that attracts interest right away, while still maximizing your return.
Why is this important? Because pricing your home too high can cause it to sit on the market and become stale, while pricing it too low might leave money on the table. A solid CMA helps strike the right balance — and gives you the confidence to list with purpose.
Especially in a dynamic market like Santa Cruz, where demand is high but buyers are savvy, a CMA helps take the guesswork out of the process. We don’t believe in “ballpark estimates” — we believe in data, strategy, and using every insight we have to help you succeed.
So before you list, let’s sit down and walk through a CMA together — you’ll be surprised at how much clarity it brings.
Get Your Complimentary CMA today
