As local realtors, we live and work right here in Santa Cruz, and we can tell you from firsthand experience that having a knowledgeable realtor by your side makes a huge difference when buying a home in this area. Santa Cruz has a unique market with tight inventory, fast-moving properties, and a wide variety of neighborhoods, each with its own character, pricing trends, and hidden gems. We know the ins and outs — from understanding coastal permitting to identifying fair market value — and we’re here to guide you through every step.
Selling your home is a big decision — and having the right guidance can make all the difference. The Santa Cruz market is competitive and fast-paced, and pricing your home correctly from the start is key. That’s where a professional Comparative Market Analysis (CMA) comes in. We’ll take a close look at recent sales, current listings, and market trends to help you understand exactly where your home stands. This isn’t guesswork — it’s strategy. We also know how to position your home so it stands out, whether it’s through staging, marketing, or tapping into our network of serious buyers. Our goal is to get you the best possible return, with as little stress as possible.
A Comparative Market Analysis — or CMA — is one of the most important tools we use when helping someone sell their home. Think of it as a detailed, real-world snapshot of what your home is worth in today’s market. It’s not just about square footage or the number of bedrooms — it’s about location, condition, recent updates, the market’s current pace, and what similar homes around you are actually selling for.